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Design a thon
Objective
To rapidly improve the product experience by conducting an intensive, cross-functional design sprint that focused on aligning goals, validating assumptions, and accelerating concept validation through collaborative design thinking.
My Role
I led the Design-a-thon as the session facilitator and served as the Lead UX/UI Designer for all product deliverables that emerged from the sprint.
Agenda
- Defined a clear problem statement and surfaced existing business assumptions
- Identified customer segments and personas collaboratively
- Mapped out end-to-end user journeys to identify pain points and opportunities
- Planned key screens and workflows needed to support new concepts
- Designed and refined core UI screens in real time
- Collaborated with cross-functional teams (PMs, engineers, and stakeholders)
Personas Created
Through group synthesis, we collaboratively developed 4 primary personas, each representing distinct user roles and contexts.
These personas helped anchor the design decisions during the sprint.
Outcome & Impact
- The sprint resulted in screen designs that moved the team months ahead of roadmap pace
- It created strong alignment across product, design, and engineering stakeholders
Internal feedback:
“What we accomplished in 2 days would’ve taken a year of emails and calls.”
- The Design-a-thon model became a blueprint for future collaborative sessions
- It reinforced design thinking culture and sped up stakeholder buy-in
This internal Design-a-thon was launched to accelerate UX improvements for a legacy product experience. The problem space was broad, with many competing stakeholder priorities and scattered assumptions.
The goal was to align the team, reduce ambiguity, and rapidly co-create a user-validated direction. Users included internal business teams, partner-facing admins, and external end customers.
